Crème of Nature
Crème of Nature is a natural hair care company with devoted customers all across the U.S. They specialize in products that are simple and powerful with natural ingredients and formulations designed to strengthen hair.
Crème of Nature’s strategy and placement contractor, The Wilder Agency, came to us with an idea for a stunning project that would showcase Black excellence and natural hairstyles. This project would require us to work hand in hand with another agency to enact their vision and bring many different women’s talents to life.
Crème of NatureSupernatural
Coordinating timing and talent
For this visual poem, we needed to film several different women from all across the country. The project tested and tried our seamless project management, requiring us to design multiple setups, schedule appropriate shoot times, and coordinate the women’s arrivals on the big day.
Real woman with real stories
We knew this particular story called for an organic style, so we developed our camera work and direction to highlight what was important. We kept it simple, human, real. The focus was on the women and their personalities.
The finished video was a creative triumph. It won two Addy Awards, won Best in Show at the MUSE Awards, and was a finalist for a Cannes Lion.
Crème of Nature was very pleased with the finished piece: it received millions of views and impressions, and its call to action—the hashtag #iamsupernatural—garnered thousands of uses on social media.